Asha artisans working from home in India

ASHA in Sanskrit means "Hope" and Asha brought hope into what was largely a "hopeless" situation by providing a marketing outlet to the actual craftsperson. From the beginning, Asha's thrust has been the development of the craftsperson in his natural environment through various development projects designed to meet the needs and standards of overseas markets. Asha today assists directly and indirectly over 103 producer groups and 5,000 craftspersons.

Asha Handicrafts Association is an association of voluntary professional men dedicated to helping craftsmen physically, financially, spiritually and ecologically through its Resource Center and interrelated programmes. The Team of Asha Welfare Workers stationed at different Producer Groups and cooperatives move closely alongwith the craftsmen and their families sharing skills and extending medical help and education gratis irrespective of caste and creed. Asha also imparts technical training to craftsmen to increase their efficiency and productivity and encourage the growth and development of cottage industries.

Read more about Asha Handicrafts at www.ashahandicrafts.net.