Making the connection
By alicia on March 31st, 2007 at 9:46 pmTags: corporate watch, fair tracing, fair trade, human connection
One of the most important goals at Two Hands Worldshop is to bring back the human aspect of trade. Our consumerism has successfully removed all elements of the person behind the products we purchase. It is the dismemberment that allows people to support such human rights violations as slavery, child labor, and deathly working conditions. We have rid ourselves of such atrocities (mostly) close to home, as we were directly confronted by what our actions did to others. Yet somehow the people behind international production are drowned as their products cross the ocean to our eager hands. The right choice should be the easy choice, yet our current market is topsy-turvy, which is why these next few ideas have the possibility to revolutionize how we shop, and through that how we interact with our shared world.
Fair Tracing, which aims to “support Ethical Trade by implementing IT Tracking and Tracing Technologies in supply chains to provide consumers and producers with enhanced information.” Developed as an extension of the Fair Trade movement, they are working towards technology that “enables each individual product to be both given a unique identity and tracked throughout the value chain from producer to consumer.” All information, from the producers working conditions and pay to packaging to transportation, will be available at the point of sale, eliminating a consumers need to delve into extensive research before shopping. This information will create not only an opportunity for consumer to purchase products which reflect their personal values, but create a competitive market in which companies are not trying to simply make the most money but rather are forced to adhere to their consumers values and beliefs.
In sum, just as Fair Trade works on different levels, so too will Fair Tracing. It will (1) give producers a better overview of the value chain and price structures along it and valuable market information; (2) empower consumers by allowing them to trace the product’s origin and value chain on which they can base their ethical choice when shopping; (3) allow Fair Trade companies to demonstrate how to do business differently/they can prove the technical feasibility of tracing and demonstrate that these devices can be used not just for companies to gather information about consumers, but for consumers to scrutinize companies; (4) be used as an exciting new campaign tool to be used to lobby for a different kind of globalisation; and (5) offer an innovative idea to retail companies interested in improving their ethical sourcing and corporate responsibility guidelines.




In an exciting development for the fair trade movement progressive grocer Whole Foods
It appears that San Francisco will be the first city in the US to


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Fair Trade is not perfect, there are legitimate criticisms and challenges it faces, nor should it be the ultimate solution. Rather Fair Trade is a necessary step towards improvement as it helps establish a new basic economic imperative, the realization that trade is fundamentally a human interaction.