As I continue to write and think about the issue of Fair Trade it becomes more and more apparent to me that our economic system is a root cause for a wide array of our world’s woes. Instances of poverty, disease, wars (and the dehumanization that accompanies all three) and our quickly degrading environment occuring all over the world, but especially in the poorer Southern hemisphere, can all be traced back to an economic system that prizes pure economic profit above all else: above fairer distribution of the world’s wealth, above the health of the world’s poor, above the lives of those unfortunate enough to live in resource rich regions targeted by corporations (and therefore governments and militaries) and even, amazingly, above nature and its delicate environment that produces these economically valuable resources. This economic system, very obviously, is unfair and unsustainable. We can do better.

Fair Trade is proving that an economic system that focuses on a triple-bottom line, considering people, plant and profit as equally important outcomes of business operation, can work, and work better, for everyone and everything involved. October is Fair Trade Month and Global Exchange’s Fair Trade Month page says it best, this is indeed “a great opportunity for people throughout the United States to support, promote and celebrate a socially responsible system of trade that prioritizes the needs of human beings and the environment over the drive for profits.”

So this is the month to get involved and make some collective noise about economic justice and sustainability. One great way to shout out is to direct a video about Fair Trade for the Connect with Fair Trade Video Contest. Doing so could just end in your visiting a Peruvian Fair Trade farming co-operative courtesy of TransFair. If you make a great video and end up winning, I also suggest you write to GO editor Jeff McIntire-Strausburg and offer to do a write-up of your experience in Peru.

According to TransFair 56% of people who are aware of Fair Trade make a point to purchase Fair Trade certified products whenever available. Help increase awareness and availability of Fair Trade products by encouraging your local grocery market to carry Fair Trade and participate in the Fair Trade month celebration. TransFair makes it easy with educational marketing materials and contest promotions to intrigue customers.

Perhaps my favorite Fair Trade month promotion joins activism and a great holiday, Halloween. Order your Fair Trade Trick or Treat action kit from Global exchange and you’ll have everything you need to tell others just how boo-tiful(!) trade can be: tasty chocolate from Equal Exchange and knowledge of a better way to trade.

At the very least, talk to your friends and family about this idea, email this article around, whatever little bit you can do to just keep the Fair Trade buzz growing.

(Written for Green Options)

You’ve heard about how to introduce your friends and family to Fair Trade, and how to build the movement within your community. Now let’s look at how to bring this important education into your school.

• Fair Trade fundraising. With many different options and rewards, it’s easy to make the switch to selling a sweeter chocolate.
• Raise awareness and funds with a Fair Trade bake sale. Check out the many delicious recipes at Equal Exchange, Divine Chocolate, Transfair or the Fair Trade Cookbook.
• Form a Fair Trade group with other students, teachers and parents.
• Present the Fair Trade movement to others, either peers or younger classes. Check out the this Fair Trade powerpoint for an introduction.
• Teach Fair Trade. Global Dimension has 56 different resources for helping students understand Fair Trade, with age groups ranging from 5-7 years, 7-11 years, 11-14 years and 16 and up. Most resources are free or cost a small amount, and the topics are varied and interesting. Traidcraft also has lesson plans for various age levels and subjects.
• For primary schools check out the free ‘Make your School Fair Trade Friendly‘ pack, which includes seven different activity sections.
• Have a Fair Trade stall at your next school event. Here are some tips to help in your success. Spark some tastebuds with samples of coffee, tea or chocolate and feed, them information while they enjoy.
• Play Sweet Injustice: the chocolate game. With 6 volunteers, you can visually drive home the reality of the tiny portion of chocolate profits that actually ends up in the farmer’s hands through traditional trade.
• Play fair! Get your school to switch their footballs, soccer balls and volleyballs to those sold by Fair Trade Sports. Play an intramural game with information for spectators and players.
• Host a Fair Trade fashion show to demonstrate how “beautiful” and “trendy” can still be ethical.
• Check to see if your school has a United Students for Fair Trade (USFT) group. If not, start one!
• Have your school group become one of the Co-op America’s Fair Trade Alliance members, with a pledge to
  • Serve Fair Trade Certified™ coffee, tea, cocoa/chocolate, and other certified products as available for meetings and gatherings.
  • When possible, purchase commodities or crafts from members of the Fair Trade Federation.
  • Educate co-workers, community members, classmates, and others about Fair Trade.
  • Promote Fair Trade through events or other activities whenever possible.
• Help others each time you get dressed with an alternative Fair Trade school uniform.
• Host a discussion. Check with local Fair Trade businesses and teachers to bring in a speaker, or hold an open discussion with your teachers, peers and parents.
• Host a screening of a Fair Trade movie, such as Black Gold, and hold a discussion afterwards.
• Make some Big Noise with a Fair Trade campaign and OxFam’s toolkit.
• Give the students and teachers a chance to give twice this holiday season by hosting a Fair Trade holiday sale with the help of Ten Thousand Villages or A Greater Gift.

(Originally written for Green Options)

(Originally posted at Green Options)

The Fair Trade movement operates under the basic market principle of supply and demand. In order to spread the ideas of economic sustainability and justice to others, we create demand for Fair Trade by spreading the word. But with demand for Fair Trade products repidly increasing (by more than 40% a year) around the world, we need to ensure that Fair Trade products are easily accessible in the marketplace. And just like we generate demand through educating consumers, we can help create supply by educating the retail shops that supply the goods we consume.

There are many excellent resources available online to help you organize and start an effort to educate the retailers in your community. Coffee shops and grocery stores are great places to start. Here are four actions you can take to start planting the seeds of Fair Trade in your community and then grow those seeds into a healthy Fair-Trade-supporting community.

1. Ask. Start planting the seeds by simply ask your local coffee shop and grocery store if they carry any Fair Trade products. With the rising popularity of Fair Trade, the chances that you can find Fair Trade coffee or bananas at the shops you frequent are getting better and better, especially if you live in the UK or Europe.

2. Send a letter to the manager. Global Exchange provides a good template for a letter about Fair Trade coffee to send to the manager of a store you frequent. Oke Bananas will send you request cards that friends, family and other interested consumers can sign and deliver to your grocery store to educate and encourage management to carry their Fair Trade bananas from Central America. Catholic Relief Services and Divine chocolate has a good one-sheet of talking points (PDF) that could form a good letter on why your grocer should carry Fair Trade chocolate.

3. Start a campaign to educate your supermarket. Co-op America and Ox-Fam America have teamed up to put together a great Super Market Campaign Kit. The Kit provides materials, information and practical tips to help you organize a campaign to pressure your supermarket to carry Fair Trade products whereever possible.

4. Nourish your town into a Fair Trade community. Gather a group to help you get your town or city council to pass a purchasing restriction that legally requires local government to use Fair Trade coffee. If you belong to a faith community, encourage the community to incorporate Fair Trade into the official budget (PDF). Finally, TransFair Canada has put together a great document to guide you through the Fair Trade Town (PDF) certification process.

Good luck, and keep us updated on any efforts you might take to help make Fair Trade products more easily accessible in the market!

(originally written for Green Options)

You’ve heard about Fair Trade. You believe in the idea and look for it when you shop. Now it’s time to let others know. From the passing comment to the big party, here are some ways to introduce your friends and familys to the benefits of Fair Trade:

1. Grab a cup of Fair Trade coffee, tea, hot cocoa or wine with a friend and start a discussion.

2. Give a Fair Trade gift and be sure to include a bit of information about the artisans who work hard to make it.

3. Bring some Fair Trade coffee to your office, school, church or social gathering with some information on Fair Trade. If you’re looking to make a permanent change, use some of the petitions and templates provided to get your organization to make the switch, and then join Co-op America’s Fair Trade Alliance.

4. If you are a student, grab some friends and join or create a campus organization with the United Students for Fair Trade.

5. Make a Fair Trade goodie: from banana bread to chocolate cake, there are plenty of delicious recipes to incorporate Fair Trade products. Check out recipes from Transfair, the Fair Trade Cookbook, Divine Chocolate, or Equal Exchange. Enjoy your delicacies with some family, or give to a local bake sale with a bit of Fair Trade information.

6. Host your own film festival with TransFairs help. They provide the short DVD Fair Trade: The Story, as well as an action kit and discussion guidelines for other films. Or check out Black Gold for the story behind your morning brew.

7. Host a Fair Trade Party and choose from many different types of products. Try a product tasting from TransFair or Equal Exchange: both come with educational materials. A Greater Gift consignment deal lets you offer an array of crafts, and you can return what doesn’t sell. If you enjoy the party, consider becoming a consultant for Pachamama World. For a larger sale with your community, check out Ten Thousand Villages.

8. Present the Fair Trade model to a classroom or group.

9. Learn more with others. Use resources as foundation to open conversations.

10. Start a Fair Trade campaign with friends using OxFam’s toolkit, with action ranging from letter and email writing to hosting events and media coverage.

When talking with your friends and family, be open and candid with your conversations. The confusion between Fair Trade and the other fair trade, and the propaganda surrounding current free trade practices, can create conversations that are both enlightening and engaging. Most of all, do not be intimidated: trade is a complex issue. However, there are many resources available such as the Fair Trade Action Guide (pdf), Co-op America’s Guide to Fair Trade (pdf) and many free resources from CRS.