Netflix saves the world, Oscar gold turning green.
By alicia on February 26th, 2007 at 3:08 pmTags: environment, film, green
Now that award mania has delivered us a sufficient dose of best-worst dressed, back-patting, and thank yous, it’s time for most of us to get around to actually watching these movies people have been so happily decorating with praise. Instead of hopping in your car and driving to your nearest Blockbuster, you might consider that Netflix is saving the world. And the golden Oscar’s turned green.
Okay, this might be hyped up hyperbole, but it is nice to see such things considered. While the academy never actually mentions what they’ve done to shrink their eco-footprint, the acknowledgement of their effect on the climate is at the very least a forward step. And while Netflix is a better option than driving to the video store yourself, the best option is still to hop on your bike or enjoy a nice walk. Netflix does not, to my knowledge, invest in carbon offsetting for their service, but perhaps we can make them understand the good (not to mention great publicity) they could achieve through this.
Change is rarely a speed demon, and it is important to acknowledge these baby steps. But it is even more important for us, as consumer’s, to push these clumbsy first steps into a mature, full run.
**Update** Rather than give the actors who presented the awards more useless materials to clutter their home (diamond-encrusted bra and panty set, anyone?) the 79th Oscar presenters received the Lohachara sculpture and a year’s worth of off-sets. The sculpture is named for an island which “In December, 2006, became the first inhabited island to be lost to rising sea levels caused by global warming.”
Sadly, a year’s worth of off-set’s for the average celebrity lifestyle is 100,000 tons reduction; enough to balance 20,000 miles of driving, 40,000 miles on commercial airlines, 20 hours in a private jet and a large house in Los Angeles,” which for some is not even enough! Compare this to an average Joe’s off-set of 30 metric tons of greenhouse gas reduction, translating to “12,000 miles of driving, six commercial plane flights, and a large home.” Let’s hope this beautiful sculpture will inspire these stars to not only invest in carbon off-setting, but also to work towards reducing their footprint through daily activities.


