As I continue to write and think about the issue of Fair Trade it becomes more and more apparent to me that our economic system is a root cause for a wide array of our world’s woes. Instances of poverty, disease, wars (and the dehumanization that accompanies all three) and our quickly degrading environment occuring all over the world, but especially in the poorer Southern hemisphere, can all be traced back to an economic system that prizes pure economic profit above all else: above fairer distribution of the world’s wealth, above the health of the world’s poor, above the lives of those unfortunate enough to live in resource rich regions targeted by corporations (and therefore governments and militaries) and even, amazingly, above nature and its delicate environment that produces these economically valuable resources. This economic system, very obviously, is unfair and unsustainable. We can do better.

Fair Trade is proving that an economic system that focuses on a triple-bottom line, considering people, plant and profit as equally important outcomes of business operation, can work, and work better, for everyone and everything involved. October is Fair Trade Month and Global Exchange’s Fair Trade Month page says it best, this is indeed “a great opportunity for people throughout the United States to support, promote and celebrate a socially responsible system of trade that prioritizes the needs of human beings and the environment over the drive for profits.”

So this is the month to get involved and make some collective noise about economic justice and sustainability. One great way to shout out is to direct a video about Fair Trade for the Connect with Fair Trade Video Contest. Doing so could just end in your visiting a Peruvian Fair Trade farming co-operative courtesy of TransFair. If you make a great video and end up winning, I also suggest you write to GO editor Jeff McIntire-Strausburg and offer to do a write-up of your experience in Peru.

According to TransFair 56% of people who are aware of Fair Trade make a point to purchase Fair Trade certified products whenever available. Help increase awareness and availability of Fair Trade products by encouraging your local grocery market to carry Fair Trade and participate in the Fair Trade month celebration. TransFair makes it easy with educational marketing materials and contest promotions to intrigue customers.

Perhaps my favorite Fair Trade month promotion joins activism and a great holiday, Halloween. Order your Fair Trade Trick or Treat action kit from Global exchange and you’ll have everything you need to tell others just how boo-tiful(!) trade can be: tasty chocolate from Equal Exchange and knowledge of a better way to trade.

At the very least, talk to your friends and family about this idea, email this article around, whatever little bit you can do to just keep the Fair Trade buzz growing.

(Written for Green Options)