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Divine Chocolate, USA & Kuapa Kokoo, Ghana
Kuapa Kokoo, Ghana
Kuapa Kokoo quickly developed a reputation for being fair and honest. In Ghana,
the cocoa scale and control of the scale is tremendously important. A cocoa
farmer can easily be robbed by unscrupulous clerks that rigged the scales to
cheat farmers out of the full value of their crop. Kuapa Kokoo put power over
the scales in the hands of farmers by making sure that each village had its own
scale and its own elected clerk or village recorder. Further, through its
commitment to Fair Trade and sale of cocoa to the Fair Trade market, Kuapa Kokoo
was able to return greater benefits to cocoa farmers. Its membership quickly grew.
In 1997, at their annual general meeting, the farmers of Kuapa Kokoo voted to
set up a chocolate company of their own in order to return even more benefits
to cocoa farmers. And with investment from The Body Shop and Twin Trading,
and support from Comic Relief and Christian Aid, Divine Chocolate was born.
Divine Chocolate is today a leading Fair Trade brand in the UK and a pioneer
in the world of socially responsible enterprise. The success of Divine means
that farmers have a secure source of Fair Trade income that continues to grow
year on year. Kuapa Kokoo has invested its Fair Trade income in building schools,
sinking wells for clean drinking water to villages, providing mobile medical
clinics for farmers in remote growing regions, and fostering women’s income
generation projects to help women earn additional income for their families
when the cocoa season is over.
The farmers' ownership stake in Divine Chocolate means that Kuapa Kokoo has
a meaningful input into decisions about how Divine is produced and sold. In
addition, Kuapa Kokoo receives a share in the profits from their ownership
shares and in 2007 celebrated the first distribution of dividends from Divine
in the UK.
Read more about Divine Chocolate and Kuapa Kokoo at www.divinechocolateusa.com.
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